April 23, 2018
Uncovering Your Client Avatar
First, some quick housekeeping:
I referred to “ESP” in yesterday’s message, which caused a couple people to write in asking: “Wait... What the heck is ESP?!” 😀
Sorry about that! I thought ESP was a widely used term but now that I think about it, I haven’t heard it used much since the 70s. Here’s a definition:
“Extrasensory perception: perception or communication outside of normal sensory capability, as in telepathy and clairvoyance. Often abbreviated ESP.”
And now, on to today’s message...
On this week’s episode of TBOA, Rochelle and I talk about client avatars: what they are, how to create one, and why you should care.
Talking Points:
- What exactly is a client avatar?
- Questions to ask yourself to uncover your client avatar
- Deciding how many client avatars you should have
- How to make ideal clients more receptive to your message
- The value of sharing stories of transformation
Here’s a link to the show:
Questions? Just hit reply and ask away. We’ll try to answer on the show.
Yours,
—J
P.S. The kids were away at my in-laws all weekend so I finally had some time to do final edits on my next book, The Freelancer’s Roadmap. Stay tuned... I’ll be launching soon with some “early adopter” pricing.